Apple Music unveils new brand identity with liquid-inspired visuals

What happened

MacRumors reports that in a YouTube video shared today, Apple said the new Apple Music visuals were "made by sound" and that Apple played a sound through a container of water, resulting in the liquid moving at the frequency of the notes.

MacRumors reports that Apple Music's new brand identity pairs well with the Liquid Glass interface introduced last year across updates like iOS 26 and macOS Tahoe.

MacRumors reports that the rebrand will fully roll out with Apple's next software releases, including iOS 27.2, macOS 27.2, and so forth.

MacRumors reports that the updates are expected to be released next week.

MacRumors reports that Apple partnered with British record producer Fred Again and NEST Acoustics on this project.

Why it matters

• Context

  The announcements describe a coordinated visual identity for Apple Music that ties to previously introduced interfaces and involves collaboration with notable partners, indicating a broader branding refresh across platforms.

What we know

In a YouTube video shared today, Apple said the new Apple Music visuals were 'made by sound' and that Apple played a sound through a container of water, resulting in the liquid moving at the frequency of the notes. The updates are expected to be released next week. Apple partnered with British record producer Fred Again and NEST Acoustics on this project.